TV Lineup

What's New In 2025

2025 Overview

So, what can you expect if you're looking to buy a new TV in 2025? The unfortunate news is that for most consumers, there's very little difference between the 2024 and 2025 models. 2024 saw some impressive technological improvements in high-end TVs, but sadly, very little of that has trickled down to the budget and mid-range lineups this year. Almost all improvements this year are only available in the high-end market, so if you're looking for the latest and greatest, you can find some impressive technological improvements.

All brands are embracing the push into ultra-large TVs, with multiple new models announced in the 100-115" range and a few even larger models. As prices continue to drop on these massive TVs, they're becoming increasingly appealing to home theater enthusiasts who previously would have been limited to very expensive projectors.

Unsurprisingly, the other big news this year is that every brand is placing a significant focus on "AI"-powered features. In most cases, these are just rebranded voice control features, but there are a few unique approaches to this.

Brand Lineups

These lists are based on what has been announced so far. We'll update them as new details are confirmed and new models are announced throughout the year, but if you see anything we're missing, let us know in the comments! This list mainly focuses on U.S. models; some lineups may differ in other countries.

Hisense

At CES 2025, Hisense announced a new MicroLED TV that will be available later this year, starting in a massive 136" size. They also announced the Hisense 116UX TriChroma Mini LED TV. LED TVs currently on the market use a backlight to produce light and then add layers of Quantum Dots, phosphors, or color filters to produce the blue, green, and red lights that make up each pixel on the screen. The 116UX moves away from this, instead using separate red, green, and blue LEDs to produce the backlight. This likely results in better color separation than conventional Mini LED TVs, resulting in better color volume and better light efficiency. It's different from Micro LED displays, though, as the TriColor LEDs aren't dimmable on a per-pixel basis; instead, they use zone dimming like a conventional Mini LED display.

Both TVs are advertised to reach 10,000 nits of peak brightness and can display 95% or more of the BT. 2020 color space. Given the technology used and the size of these displays, it's obvious they won't be targeting the average consumer. We expect both TVs to be very expensive, but no pricing has been announced.

The Hisense 2025 TV lineup wouldn't be complete without new iterations of their popular ULED lineup. Their entry-level U6QF adds support for 144Hz and promises an even brighter experience than 2024's U6N. This advertised enhanced brightness is also making its way to the popular U75QG and U8QG models, both of which also add support for 4k @ 165Hz. There's also the updated version of their U9 model, which has an advertised peak brightness of 6500 nits, but there's no release date or additional information on that model yet. The entire ULED lineup is also supposed to have an increase in dimming zones to further improve contrast and lighting zone precision. On the budget side of things, there are also new versions of the QD6 and QD7, which should provide an uptick in image quality when compared to the 2024 models. Hisense typically releases a few cheap TVs that slot in under the QD series, but none have been announced so far.

LG

LG's 2025 lineup is very similar to the 2024 one, with a few additions, including the new QNED9M wireless TV. Most of their lineup is nearly identical to the 2024 equivalents, especially in the mid-range space, with TVs like the C5 and B5 offering only minor improvements and tweaks over their 2024 counterparts. The story is a bit different in their high-end lineup, as LG has announced an entirely new panel technology for their high-end G5 and M5 models and a move away from Quantum Dot technology on their QNED lineup.

LG has abandoned the MLA technology they've used for the last two years to increase the brightness of their top-tier OLEDs. Instead, these TVs use a new 4-layer tandem RGB panel. This new OLED structure is designed to drastically improve the purity of the three primary colors and increase the overall brightness of the display, resulting in significantly improved color volume, with less washout at high luminance levels. LG calls this new, brighter OLED panel Brightness Booster Ultimate. They claim that it delivers up to 3x the brightness of conventional models, giving a 10% window on the LG B5 as an example. We've tested the LG G5 OLED, and these claims aren't far-fetched. You'll find this new panel on the G5 and M5 models, but sadly, only on the 55", 65", 77", and 83" sizes. The 97" models of each TV don't get this new panel.

Outside of their OLED models, LG announced new versions of most of their QNED TVs. The big news is that LG has moved away from quantum dots, instead creating their own proprietary technology, which they've dubbed Dynamic QNED Color Solution. The QNED lineup is otherwise relatively unchanged. The QNED9M comes with LG's wireless Zero Connect box, allowing for wireless streaming up to 4k @ 144Hz. This is great for PC gamers, as you don't need to place your PC next to your TV.

LG has also finally unveiled a new remote! The new remote functions almost the same as the old one, so motion controls are here to stay, whether you love them or hate them. LG has removed the dedicated input button and added a new "AI" button.

Panasonic

Although Panasonic just returned to the U.S. market in September 2024 with a handful of models, they've already announced new models for 2025 and confirmed that they'll be releasing in both Europe and the U.S. They've announced three new models, including new Mini LED and OLED flagships, and a new entry-level LED TV. Much like the Z95A before it, the new OLED flagship Z95B aims to compete directly with LG's G-Series flagship, sporting the same 4-layer panel, which they've dubbed "Primary RGB Tandem Panel." Combined with redesigned thermals, this should result in a noticeably brighter panel and better separation of primary colors, resulting in significantly improved color volume, especially in bright scenes.

This year, the flagship Mini LED TV, the W95B, is marketed to offer 2.5x the dimming zones compared to the W95A. Although this is a significant improvement, it looks like even the largest models will have no more than 500 dimming zones, far short of what most other brands offer. While the number of dimming zones doesn't necessarily result in significantly better local dimming, it still feels like Panasonic is a bit behind the times.

Samsung

Most of Samsung's mid to high-end lineup for 2025 has been released, with no real surprises. Most of their lineup is the same as last year, with a few minor tweaks and improvements across the board. They've doubled down on the controversial matte coating that first appeared on the 2024 S95D, adding it to their flagship QN90F and to both 2025 8k models. Like LG and Panasonic, Samsung is switching to a tandem OLED stack for their flagship S95F QD-OLED, but with five layers instead of four. Unfortunately, it looks like QD-OLED is still limited in size, with no 83" panel in sight. This means that the dreaded panel lottery is back in the Samsung 2025 TV lineup, so on the S90F, you could get either QD-OLED or WOLED, depending on which size you buy and where you live.

Perhaps the strangest announcement this year was Samsung's announcement of a new addition to their very popular lineup of lifestyle TVs. The Frame Pro has more in common with Samsung's QNED lineup than previous generations of The Frame TV, offering a 144Hz refresh rate for gaming and a Mini LED backlight. There's a catch, though. That Mini LED backlight consists of a single strip of LEDs along the bottom edge. In other words, it's edge-lit. It's highly unlikely that this will deliver even a decent local dimming experience, so we're not sure why Samsung is going in this direction. Our testing has also shown that edge-lit TVs don't last as long, so overall, it's a strange choice.

Sony

So, what does the Sony 2025 TV lineup look like? Like previous years, it's not all new models for Sony. They're carrying over the Sony BRAVIA 7 QLED and Sony BRAVIA 9 QLED Mini LED TVs. Sony is also carrying over its budget Sony BRAVIA 3 model and the Sony BRAVIA 8 OLED. These carryovers make sense since Sony launched these TVs in the second half of 2024.

New models are being released, too. The Sony BRAVIA 8 II is a new QD-OLED that replaces the highly rated Sony A95L OLED. It utilizes the same XR processor, but has a new design and promises improvements to brightness and color vibrancy. The Sony BRAVIA 8 II is only being released in a 55-inch and 65-inch model. The lack of a larger model is a peculiar decision for a TV that targets home theater enthusiasts, but you should still be able to find the 77-inch Sony A95L OLED throughout most of the year.

Sony is also releasing a new mid-range model called the Sony BRAVIA 5, which replaces the popular Sony X90L. It promises up to six times the number of dimming zones compared to the X90L, so it should deliver deeper blacks with even less blooming around highlights. This new model is available in sizes ranging from 55 to 98 inches, so there are options for any room in your house. On the lower end of the spectrum is the Sony BRAVIA 2 II, which is an entry-level barebones model that should slot in as the cheapest Sony TV available in 2025. It's available in sizes ranging from 43 to 75 inches.

TCL

TCL has already released two new models, the QM6K and the QM7K. The TCL QM6K is a Mini LED display with up to 500 local dimming zones and Quantum Dot technology for a wide color gamut. It's one of the most affordable TVs on the market to support up to a 144Hz refresh rate for PC gamers, and using TCL's resolution-halving Game Accelerator feature, you can up that to 288Hz for unprecedented motion clarity on a TV. The QM7K has a very impressive increase in contrast versus the 2024 QM7, but our testing shows that the TV isn't as bright as its predecessor. The QM7K has the same refresh rate options as the QM6K.

TCL still hasn't announced the full 2025 lineup, but they're expected to announce more new models soon, including models that use TCL CSOT's next-generation WHVA panel. This long-rumored new panel technology is expected to offer similar contrast to existing conventional VA panels, but with a wider viewing angle, without the downsides of the wide-angle filters some brands have used in the past. We don't know exactly what their 2025 lineup includes, but we fully expect a new version of the QM8 and replacements for their budget-friendly models. We'll update this section once we have a clearer picture of the TCL 2025 TV lineup.

Frequently Asked Questions (FAQs)

When do new TVs come out?

LG and Samsung started releasing their new models in late February to early March. Most other brands stagger their releases, so we expect new TVs to be announced and released throughout the year from brands like Hisense and TCL. Sony started to release their new lineup in May, following an official announcement in March or April.

When's the best time to buy a new TV?

The best time to buy a new TV is late spring or early summer. As brands release new lineups, older models are generally heavily discounted as retailers clear out inventory to accommodate the new models. If you prefer to be more on the cutting edge and enjoy the latest models, the best time to buy is usually a few weeks before Black Friday. For a more detailed explanation, check out our article about when to buy a TV.

Conclusion

2025 will be a very interesting year for TV and Home Theater enthusiasts. Mini LEDs continue to improve, hitting unprecedented peak brightness levels and approaching the contrast of OLED displays. Just when many people thought it had peaked, OLED technology raised the bar again, with new panel structures and innovative designs pushing the technology to new limits, resulting in much higher peak brightness and significantly improved color handling. Of course, innovation doesn't come cheap, and you can only find most of these improvements in the top-of-the-line premium models. For budget and mid-range consumers, there's very little change over 2024.